College magazine- How did you attract/address your audience?

How did you attract/address your audience?

I attracted my target audience by using what I found from my questionnaires. Firstly I used their favourite colour purple as my spot colour, this would instantly attract them as it is most of my target audiences favourite colour so because they like the colour they will unknowingly be drawn to look at my magazine.
Secondly is how I have used all my images as the same age group as my target audience, this make my magazine look more relatable to them. if my audience feel the magazine is relatable to them it feels more personal and makes them more likely to want to buy it. 

Next the image that I chose creates a direct address with the reader by the pose she is pulling, as well as the body language indicating she is stressed out because of things school related but the way she has direct eye contact with the reader which draws the reader in. this is a key element of a front cover image. Finally for the front cover is the use of cover lines and my puff. i draw in the reader with cover lines as on my questionnaire I asked what stories they would most like to see in a college magazine most answered things about sport so one of my main cover lines is about sport. In the puff I used bu words such as 'free' in capital letters so it is clear to see this will draw in the reader as most people love to get things for free and what they could win for free is also something that they said they love doing in their spare time - going to the cinema.

 For my contents page I make them want to read more by the images I have used- the images I used are natural images making them seem more real and relatable to my audience. I also used an image of a boy playing football this will relate to my audiences interest in football. I also used the feedback I got from my questionnaires to make the cover lines, this will draw the reader in as the cover lines are all stories my target audience said they wanted to see.