Tv advert!

This Television advert was created by an advert agency in America called Wieden and Kennedy. It was created for Old Spice to advertise their new body wash. They attract your attention instantly by having a man in nothing but a towel speaking with a strong, deep, powerful sounding voice; using direct address to intrigue the audience and make them feel involved. The man in the advert even instructs the audience to ‘look at him’, naturally the audience will look at the advert as they wonder why they should look that way. After capturing the audience’s attention the camera begins to zoom in on the man, at this point he lifts the product they are trying to tell and shows the product and its label clearly. This message can be interpreted differently depending on the audience mainly depending on your gender. If you were a woman you would be focusing more on the half-naked man and what he is doing and saying rather than looking at the actual body wash product. Whereas a man watching the advert would most likely focus on the body wash and maybe the effects of the body wash, not being attracted to the man but wanting to be like the man used in the advert. This is why they use a man who seems to have everything, with implications of power, success and ability to give a woman everything she wants- a James Bond character. It is represented that if you buy this body wash you can be like this man who appears to be the ideal, having everything, very masculine, attractive, successful etc. They show high value things, like: diamonds, on a cruise, tickets to something you love, all of these are luxuries implying their product is also a luxury you would WANT to have. The whole adverts message is to advertise and sell the product this is why they constantly zoom in on the label of the product and constantly use the direct address you and talk about what ‘you want’ making the audience think that the advertisers are addressing the product specially to them making it feel more personal so they are more likely to want to buy the product as they think it is ideal for them. They also aim the product at women by saying  ‘hello women’  however the product itself is a male product but by saying hello women widens its audience and creates more clients as women will buy the product also but for their men achieving their end goal which is to sell.