kay mayne's Slidely by Slidely Slideshow
I used Slidely, to show images of how I represented the social group in my media product, press play on the video to see examples of images I describe in this text and images which stereotype and represent the age group I am aiming my product at in a way I wish to challenge for my own product. I used images from both my magazine and magazines similar e.g. Q. I chose this magazine as it was most similar to my own as it is a hybrid genre magazine, Q's front covers have a variety of artists from a variety of genres much like my magazine, because it will be all about cover songs and cover songs can be from any genre. My media product represents the social groups of teens to young adults, this is evident by how teens now a days are most associated with being 'hipsters' or 'indie' both sub cultures are associated with old things coming back in style, this is also evident with songs already in the charts e.g. thrift shop about old fashioned clothes being trendy again, and how artists dress now days- shown in my slideshow of images.
Also shown in my slideshow is the song playing in the background, this is a cover song originally done by Elton John but covered by a current artist- Ellie Goulding, this is just one example of cover songs that hit that charts by artists that most teens to young adults love. This could be due to popular TV shows about music e.g. Britain's got talent or X factor, where people perform a variety of songs either current or older songs, which often then end up in the charts again because people like the covers of songs they used to know as songs can sometimes bring back memories of them when they were younger.
Because sometimes those aged between 13-17 are still considered children they are often represented as quite child like and advertised to in a child like way for example still using bright pinks and child like colours for the girls, like in top of the pops where girls are seen as only been interested in girly things and having crushes on boys.
The social group I wish to aim at is a far more modern version of young people now a days who often mature quicker, and because of things such as feminism main concern for young female will not be about boy 'heartthrobs' but about achieving in life whether they are 15 and want to achieve GCSES or 18 and want to achieve a degree. So are more likely to aspire more to be a strong women such as Adelle. The representation of teenage girls in magazines such as top of the pops is simply outdated as teenage girls now grow up a lot quicker and according to researcher Sharpe, young girls aspire to be like what they see in the media and in this modern society that is women achieving in careers.
My main social group I am representing because it is that of my target audience, older teens to young adults, with an interest in cover songs which as I have explained previously are constantly becoming increasingly popular. I have looked at how girls of this age group are represented in the media and feel this is a false representation of girls this age, most teenage girls in the media are either represented as extremely girly and innocent and still has 'crushes' on boys, or completely wild and drinking all the time and being a complete 'lad'. However from my research and planning I was able to find my target audience didn't like this representation and said it was 'too extreme' and discovered that actually they are in between the two extremes. They are young so do like to have fun but by going to things like festivals, concerts and just enjoy the music not about getting 'wasted' or doing drugs as teens are represented in dramas such as skins, but just enjoying the music. This is what I want my magazine to represent, what this age group is really like, no negative stigmatisims from these stereotypes but relate to my audience, I done this by using young adult girls, who outfits I chose so they weren't super girly and child like wearing dresses, all were wearing trousers. Or there pose all though it is a serious pose they are not on the other end of the extreme and don't look scary or rebellious, just like normal, relatable young adults. By making my magazine seem relatable my audience will want to buy the product as they will feel the magazine is personal to them and are like them so they will enjoy it. The image I used on the front cover was of these strong women as the cover should represent what the target audience aspire to be like and my target audience aspire to be like this.
As I have mentioned in research previously we need to move away from this girly girl image as in today's modern society there is less of a division between genders and what they like because of changes in attitudes, equality and this include things like increases in transgender- could be both male and female. However many magazines exaggerate this and portray young females as too 'unlady like' or extreme rebels and this simply isn't the case.
To conclude my magazine will not be made in views such as the male gaze so will not contain any sexualisation of women, it will also however not be represented as women being really girly as this is outdated and will not attract my audience as they will not find it at all relatable to them. In my images used on the magazine the girls are in everyday clothing wearing high street fashion my target audience said they most liked, the fashion is not girly by how they wear trousers but not rebellious or provocative, it is more 'hipster' and looks like old fashioned clothing with like a 'grandad' jumper or a baggy top tucked in relating to my audience who are interested in old fashioned songs ( I used a mid shot or long shot in all images to show this fashion) . The pose the girls pull on the front cover is serious with direct eye contact but this is to draw in the reader they are not pulling angry faces you may find in rock magazines. I also used a neutral font that was clear to read instead of a rebellious font also found in rock magazines.
The way how I used a low angle shot shows the audience is looking up to the artists representing how they want to be like them, which is important for the representation of my artists as my target audience are young adults so are full of aspiration and will want to look up to these relatable role models.
Because sometimes those aged between 13-17 are still considered children they are often represented as quite child like and advertised to in a child like way for example still using bright pinks and child like colours for the girls, like in top of the pops where girls are seen as only been interested in girly things and having crushes on boys.
The social group I wish to aim at is a far more modern version of young people now a days who often mature quicker, and because of things such as feminism main concern for young female will not be about boy 'heartthrobs' but about achieving in life whether they are 15 and want to achieve GCSES or 18 and want to achieve a degree. So are more likely to aspire more to be a strong women such as Adelle. The representation of teenage girls in magazines such as top of the pops is simply outdated as teenage girls now grow up a lot quicker and according to researcher Sharpe, young girls aspire to be like what they see in the media and in this modern society that is women achieving in careers.
As I have mentioned in research previously we need to move away from this girly girl image as in today's modern society there is less of a division between genders and what they like because of changes in attitudes, equality and this include things like increases in transgender- could be both male and female. However many magazines exaggerate this and portray young females as too 'unlady like' or extreme rebels and this simply isn't the case.
To conclude my magazine will not be made in views such as the male gaze so will not contain any sexualisation of women, it will also however not be represented as women being really girly as this is outdated and will not attract my audience as they will not find it at all relatable to them. In my images used on the magazine the girls are in everyday clothing wearing high street fashion my target audience said they most liked, the fashion is not girly by how they wear trousers but not rebellious or provocative, it is more 'hipster' and looks like old fashioned clothing with like a 'grandad' jumper or a baggy top tucked in relating to my audience who are interested in old fashioned songs ( I used a mid shot or long shot in all images to show this fashion) . The pose the girls pull on the front cover is serious with direct eye contact but this is to draw in the reader they are not pulling angry faces you may find in rock magazines. I also used a neutral font that was clear to read instead of a rebellious font also found in rock magazines.
The way how I used a low angle shot shows the audience is looking up to the artists representing how they want to be like them, which is important for the representation of my artists as my target audience are young adults so are full of aspiration and will want to look up to these relatable role models.
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